BREAKTHROUGH AWARDS
Scope
Creative Direction • Campaign Design • Editorial & Publication Design
Client
Inside EVs
Year
[2024]
Industry
Automotive & Mobility
InsideEVs’ 2024 Breakthrough Awards recognized six electric vehicles that stood out in a rapidly evolving market. Working with designer Fernando Pino, I developed an editorial campaign that gave each winning vehicle its own visual identity while keeping the series connected as a whole.
The creative direction paired each vehicle with an abstract composition shaped by its personality, design, and purpose.
Context
The campaign needed to celebrate six distinct vehicles without relying on conventional automotive imagery. Each piece had to feel unique to its subject while remaining recognizable as part of the InsideEVs Breakthrough Awards.
Approach
I worked with Fernando Pino to establish a flexible visual direction built around expressive color, typography, texture, pattern, and scale. Rather than applying one background treatment across the entire series, we developed an individual visual language for each vehicle.
The compositions ranged from refined and atmospheric to rugged, energetic, and deliberately unconventional—reflecting the different personalities of the award winners while the consistent vehicle treatment and award branding unified the campaign.
Outcome
The result was a cohesive editorial series that gave every winning vehicle a distinct presence. The system extended the visual identity of the Breakthrough Awards while creating bold, recognizable imagery for InsideEVs’ digital and social platforms.
Credits
Creative Direction & Art Direction
Ralph Hermens
Design
Fernando Pino
BREAKTHROUGH AWARDS
Scope
Creative Direction • Campaign Design • Editorial & Publication Design
Client
Inside EVs
Year
[2024]
Industry
Automotive & Mobility
InsideEVs’ 2024 Breakthrough Awards recognized six electric vehicles that stood out in a rapidly evolving market. Working with designer Fernando Pino, I developed an editorial campaign that gave each winning vehicle its own visual identity while keeping the series connected as a whole.
The creative direction paired each vehicle with an abstract composition shaped by its personality, design, and purpose.
Context
The campaign needed to celebrate six distinct vehicles without relying on conventional automotive imagery. Each piece had to feel unique to its subject while remaining recognizable as part of the InsideEVs Breakthrough Awards.
Approach
I worked with Fernando Pino to establish a flexible visual direction built around expressive color, typography, texture, pattern, and scale. Rather than applying one background treatment across the entire series, we developed an individual visual language for each vehicle.
The compositions ranged from refined and atmospheric to rugged, energetic, and deliberately unconventional—reflecting the different personalities of the award winners while the consistent vehicle treatment and award branding unified the campaign.
Outcome
The result was a cohesive editorial series that gave every winning vehicle a distinct presence. The system extended the visual identity of the Breakthrough Awards while creating bold, recognizable imagery for InsideEVs’ digital and social platforms.
Credits
Creative Direction & Art Direction
Ralph Hermens
Design
Fernando Pino
BREAKTHROUGH AWARDS
Scope
Creative Direction • Campaign Design • Editorial & Publication Design
Client
Inside EVs
Year
[2024]
Industry
Automotive & Mobility
InsideEVs’ 2024 Breakthrough Awards recognized six electric vehicles that stood out in a rapidly evolving market. Working with designer Fernando Pino, I developed an editorial campaign that gave each winning vehicle its own visual identity while keeping the series connected as a whole.
The creative direction paired each vehicle with an abstract composition shaped by its personality, design, and purpose.
Context
The campaign needed to celebrate six distinct vehicles without relying on conventional automotive imagery. Each piece had to feel unique to its subject while remaining recognizable as part of the InsideEVs Breakthrough Awards.
Approach
I worked with Fernando Pino to establish a flexible visual direction built around expressive color, typography, texture, pattern, and scale. Rather than applying one background treatment across the entire series, we developed an individual visual language for each vehicle.
The compositions ranged from refined and atmospheric to rugged, energetic, and deliberately unconventional—reflecting the different personalities of the award winners while the consistent vehicle treatment and award branding unified the campaign.
Outcome
The result was a cohesive editorial series that gave every winning vehicle a distinct presence. The system extended the visual identity of the Breakthrough Awards while creating bold, recognizable imagery for InsideEVs’ digital and social platforms.
Credits
Creative Direction & Art Direction
Ralph Hermens
Design
Fernando Pino